| Having a book idea and publishing it is only half the recipe for success. Find out how to get the word out to your target market. Discover the various marketing avenues for your non-fiction business publication or book. Discover new tips for ‘old school’ marketing. Then acquire information on how to use social media sites that make sense for your audience. Most importantly, you will create a marketing plan so you can map out your marketing steps all the steps from start to finish.
Agenda
Unit 1
Branding and Book Cover
What branding is and how it works in the book world
Before and after book covers and marketing goals for them.
Book cover dos and don’ts
The right back cover copy
Essential marketing tools for your book
Unit 2
Elevator Pitch and Website design
What’s an elevator pitch and why you need one
How to craft and create a perfect elevator pitch
Book website, styles, goals and platforms
Before and after web sites covers and marketing goals for them
eBook website dos and don’ts
Essential marketing tools for eBooks
Unit 3
Internet Marketing eBooks
Creating content that draws readers to your website
How blog posts and social media content sell eBooks
Blogging for eBooks
Working with Google Plus
Simple ways to create video content
Unit 4
Facebook, Twitter, and an eBook Plan
Using Twitter to marketing and sell your book
Facebook Profile and Pages, what posts are best
What other sites are useful for your market
Why industry experts matter to your Internet campaign
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