| Help your organization design successful surveys to improve business and workplace effectiveness. Surveys are an increasingly common and important way to understand your audience’s wants and needs. Most surveys are ineffective and lead to either the wrong conclusion, or no conclusion at all. With this course, you will come away with how-to practical information that you can use throughout your career, boosting your effectiveness and that of your organization.
Agenda
Unit 1
Introduction to Survey Research
-What survey research can do for your business?
-Fundamentals of Survey Research
-Ethical considerations in survey research
Unit 2
Design Your Own Survey
-Types of Survey Questions
-Likert Scales
-Do’s and Don’t s of survey research
-Free Web-based survey applications
-Demographic Information
Unit 3
Analyze your survey results
-Using Excel to analyze results
-Coding data for Excel
-Using excel formulas for analysis
Unit 4
Present your survey results
- Using Excel for graphing
- Presenting your results professionally
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